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The 2017-01-19 09:26:04 source: Beijing business today
On January 12, as "the 13th international exhibition cooperation BBS in China" (hereinafter referred to as the "BBS") held in Macao, China's exhibition industry development once again become the focus topic. On the BBS, ccpit also released "Chinese exhibition economy development report (2016)", which referred to the 2016 China exhibition organizers generally present the decrease in the number of "exhibition, exhibition, the exhibition area increases quality improvement", such as increase. However, reed exhibitions greater China President hu in an interview with Beijing commercial daily reporter pointed out that the current China's influential exhibition size is larger, more should learn from foreign exhibition industry and the future, increase the degree of specialization.
Sports plate into the exhibition industry nuggets point
Beijing business newspaper: recently, lizhan expo group and China sports venue association launched site, nearly two years, sports exhibition is a popular, many companies in this field for gold, the future will be how to tap the potential in sports?
Hu wei, the current sports exhibition area is relatively hot area, with the development of Chinese economy, the sports sector is increasingly developing, has also been widespread concern, more concern such as golf exhibition, exhibition of fitness and sports. Although nearly a period of time the golf industry is limited by some of the industry's policy, but the whole, the sports sector is a worthy of deep excavation in the convention and exhibition industry fields, especially in China, there are many potential in the future.
Beijing business today: now the exhibition was very much in the first-tier cities, the international large-scale exhibition company in big cities such as Beijing, Shanghai and do better in the market, the future will not be second - and third-tier cities in China are more and more layout?
Hu wei: actually, a line in the city, international exhibition companies involved very much, this is because the first-tier cities have better market basis and rich industrial chain.
On the whole, China's second - and third-tier cities very potential and a lot of second - and third-tier cities economic development is at the take-off stage, promotion in many industry, convention and exhibition enterprise can more digging the needs of the industry.
Domestic exhibition should be aligning with specialization
Beijing business today: do you think what factors in the development of exhibition industry is one of the most important?
Hu wei: actually the local industry chain can effectively match, is vital for convention and exhibition industry is developing, such as some cities in the local has better environmental advantages and resources, the industrial chain to provide effective support to the convention and exhibition enterprises, the international convention and exhibition companies could better development in the market.
Beijing business today: the current China's convention and exhibition industry have a lot of professional meetings, whether the future will also tend to be exhibitors differentiation?
Hu wei, China's convention and exhibition industry is still in its stage of development, the current domestic influential exhibition or instead of the exhibition, the lack of professional degrees. And foreign exhibition on professional degrees higher than the domestic market, many of the "advanced" exhibition are doing very professional.
From the perspective of the pace of domestic convention and exhibition industry development, the domestic development of large exhibition situation will continue for a relatively long period of time, but in the future should be to "advanced" exhibition abroad, domestic exhibition enterprises should also raise their professional level.
It is imperative to build up talent reserves
Beijing business today: as the international convention and exhibition companies, are doing on the localization combination?
Hu wei: reed also did a lot of effort, in terms of localization as the original executives in there are a lot of foreigners, there are more and more Chinese for executives, and most of these executives are native to China. China's convention and exhibition market where there are lots of unique, international companies come to respect the characteristics of Chinese localization, at the same time, the reserves of talent is very important. Reed is China's convention and exhibition industry first scholarships exhibition enterprises, set up a scholarship aims to attract, motivate and retain talent, encourage them to work in the convention and exhibition management. Reed also with many colleges and universities in China partnership, cultivating talents on exhibition.
Beijing business today: how do you think of the present development of China's convention and exhibition stage?
Hu wei, China's convention and exhibition industry as a whole rapid development, but at the same time facing the Internet impact to business exhibition, the need of convention and exhibition companies using the latest technology to lead the innovation of the convention and exhibition industry. In addition, China's convention and exhibition industry and other industries a very close relationship, such as the current development of Chinese manufacturing industry is affected by the slowing to a certain extent, related to the convention and exhibition services also encountered such a problem, but children, education, and sports related industry of convention and exhibition services are developing more rapidly.
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